In Fibber McGee and Molly, Peary's Gildersleeve had been a pompous windbag and antagonist of Fibber McGee. "You're a haa-aa-aa-aard man, McGee!" became a Gildersleeve catchphrase.Here's an early episode, "Gildy Arrives in Summerfield"
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"Gildy" grew so popular that Kraft Foods—promoting its Parkay margarine—sponsored a new series featuring Peary's somewhat mellowed and always befuddled Gildersleeve as the head of his own family.
A great deal more on the series here, and a tip of the hat for the photo of Harold Peary above.
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